Content sparks curiosity, engages an audience, shares stories—it gives people something to think about.

And, your content should be tied to your sales strategy. Content is your brand voice. It’s the words that show readers who you are, what you know, how you can help. Why should they care? Of course, we can talk about the value of quality, targeted content all day, but what most of us really want to know is: How? How do we generate content that is meaningful? How do we find the time to write it? And, how are we going to say it so our message stands out among all of the noise? That’s what you were thinking, right?

As a trained journalist, I’m focused on creating content that is audience-focused and serves their needs, positioning clients as subject matter experts and go-to resources in their fields. I align with inbound marketing firms who bring me on to write for their clients. And, I work directly with businesses to write website content, blogs, white papers and other materials.

Here is a taste of how content marketing can bring your knowledge to the marketplace:

Diebold Nixdorf, Redefining Consumer Experience at Al Rajhi Bank

Richardson Design, Angeline at Borgata Hotel, Casino & Spa Atlantic City and site content

Reef Tropical, Coolest of Cool in Pool and Spa Design

Schill Grounds Management, The Ultimate Guide to Landscape Pricing

InOut Labs, The Hormone Test You Need Is Not What You Think

Diebold Nixdorf, Give Customers Cash The Way They Want It

Millcraft website content

Klausing Group blog

Guide Studio case studies

Tangent Company, Watercycle content