
Content sparks curiosity, engages an audience, shares stories—it gives people something to think about.
Content sparks curiosity, engages an audience, shares stories—it gives people something to think about.
And, your content should be tied to your sales strategy. Content is your brand voice. It’s the words that show readers who you are, what you know, how you can help. Why should they care? Of course, we can talk about the value of quality, targeted content all day, but what most of us really want to know is: How? How do we generate content that is meaningful? How do we find the time to write it? And, how are we going to say it so our message stands out among all of the noise? That’s what you were thinking, right?
As a trained journalist, I’m focused on creating content that is audience-focused and serves their needs, positioning clients as subject matter experts and go-to resources in their fields. I align with inbound marketing firms who bring me on to write for their clients. And, I work directly with businesses to write website content, blogs, white papers and other materials.
Here is a taste of how content marketing can bring your knowledge to the marketplace:
Diebold Nixdorf, Redefining Consumer Experience at Al Rajhi Bank
Richardson Design, Angeline at Borgata Hotel, Casino & Spa Atlantic City and site content
Reef Tropical, Coolest of Cool in Pool and Spa Design
Schill Grounds Management, The Ultimate Guide to Landscape Pricing
InOut Labs, The Hormone Test You Need Is Not What You Think
Diebold Nixdorf, Give Customers Cash The Way They Want It
Millcraft website content
Klausing Group blog
Guide Studio case studies
Tangent Company, Watercycle content
Let’s talk about how valuable content can drive sales
and engage your target audience.
Call 216.780.0504 or email me.